People Do Judge a Book by its Cover
Posted by hyperpat on August 12, 2009
There’s been quite a dust-up over the cover art originally chosen for the American ARC edition of Justine Larbaliester’s new book Liar, which portrayed a white girl with long hair, when the actual person inside the book is bi-racial with nappy hair. So much of one that Bloomsbury, the publisher, has now made the decision to change the cover for the hardback release, scheduled for late September. I’m happy to say that the new cover is both appropriate and quite stylish. The cover, along with Justine’s comments about it, can be viewed here.
The reason for the original cover? Unfortunately, it was apparently a marketing decision that felt that a cover with a black person on it just would not sell as well. Now marketing folks should be focused on the color green (as in money), but, as Justine herself says here, this is neolithic besides being racist thinking, fed by bookseller’s impressions with little hard apples-to-apples comparison data to back it up. Plus it showed just how little power an author really has in terms of how their work will be promoted.
The cover art for this book is important. I think the book itself is pretty damned good (see my review), and if it doesn’t get the promotion it deserves, it will be a shame. Because there aren’t many speculative fiction works that have protagonists that are people of color, and covers with white faces will probably not attract (and may actively discourage) young people of color from picking up this book, and discovering a marvelous person who has severe problems with who and what she is and how she eventually comes to grips with those problems. Not bad lessons for any young person of any color, nor for that matter any adult reading this (and they should!).
While I applaud Bloomsbury’s decision to change the cover, it makes me sad to think that this whole fiasco ever had to happen in the first place.